In the last decade or so, social media platforms have become something that we visit on a daily basis whenever we access the Internet. Needless to say, these platforms have started affecting the way prospective customers think of a business. Keeping that in mind, businesses also have started leveraging the power of these platforms to reaching out new customers.
When we talk about social media platforms and online marketing, there are a few names that stand out. They are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube among the others. And believe me when I say this: YouTube is the most underutilized platforms.
Talking specifically about video sharing platforms, no other platform stands even close to YouTube. The best part is there is no competition for YouTube. With over 1 billion unique users in a month and people watching over 6 billion hours of videos in the same duration, this is a platform every business should look up to. And how much youtubers make ?
Through this article, I will help you with creating a successful YouTube channel. So, here are a few things that you should take a note of:
1. Know Your Audience
This is something that comes directly out of a magician’s box. If you are familiar with the type of your audience, it brings you in a better position while you are developing your content strategy. So, to be familiar with your audience, keep these four things in mind:
- Age group of your audience,
- Their professional qualifications and level of expertise,
- Things they would search on YouTube, and
- Their interests.
Now that you know your audience, you need to make sure that they stay connected to your channel. Not only this, you have to keep your content interesting so that they share your videos over social media.
Again as I mentioned about businesses leveraging the power of social media networks, this is how you can do it as well. So, before creating any type of content, let it be videos, infographics, posters, blog articles, etc., do a crosscheck that it caters to a particular set of audience that you want to target.
2. Posting on a continuous basis
Well, maintaining a continuous contact with your audience is of utmost importance. All it takes that you keep on posting videos on your YouTube channel on a continuous basis.
For this, you don’t need to go too harsh on your content strategy. If it is not feasible to produce a video every week, make it a bi-weekly thing. At the end, all you need to make sure that you do so on a continuous basis. Mark my words!
What will this do? The answer is simple. I follow you today as I saw one of your interesting videos. I am bound to watch another video you put on your channel. And so on. Once I start feeling that yours is the channel that is definitely going to put up something interesting every now and then, I will always look out for your videos.
3. Good Quality Content
You see the bold letters? Yes, that is how much the important quality of your content is. No matter how much interesting information your video is, what looks to eye impresses better. So, having a good quality video makes sure that your videos actually look good to the audience. Coming back to the interesting information, it is equally important as well. Always add a few tits and bits of such info in your videos. Making intros for your videos is a good way to look like professional.
So, two things here: Interesting information & good quality videos.
4. Audience Interaction
In the second point, we talked about having a continuous posting schedule. On the same lines, it is also important that you keep on interacting with your audience. If you are posting interesting content with good quality at a targeted audience, you are bound to get a lot of people to subscribe you and follow you on a regular basis.
Now, when you are having a number of followers, they will, for sure, leave comments on your videos. When they leave comments on your videos, always reply to them. And when it is something negative, do counter it effectively
It’s like silencing the critics! But in a positive way!
5. Your views
When you are doing everything and stuff, please do add a few things like:
- What do you think about that topic?
- How your opinion has shaped over like this?
- What are the areas where improvements can be done?
- What are the things that you think people should consider while making any decision? and
- Why doing a specific thing is important?
Tips: Verify Youtube channel
What does this do? It adds a personal touch to your videos. Hence, connecting to your audience in a better way by including the required emotional aspect.
So, these are a few things that we thing you should know. This will definitely help you out in creating a successful channel. And if you face any problem on the path to become successful, do drop us a text.